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IRI's latest report is available to download now - how are FMCG volume sales trending across Europe?

Mon 24 Jun 2013

FMCG volume sales are impacted on ‘less essential’ items such as the Non-Food categories and we can observe a trading down of the shopping basket when prices are still going up. High promotion pressure and private label growth in most countries provide opportunities for shoppers who have to increasingly compromise on quality in order to get the same quantity of items in their grocery basket.
Read and share our latest quarterly IRI Topline Report that examines FMCG sales trends in seven major European countries. 

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